From March 2020 to May 2020, Twitch’s total hours watched increased by 267%. More users than ever are looking for ways to interact with their peers and turning to live-streaming platforms to do so. Global pandemic Covid-19 has further stimulated this growth while communities adapt to “The New Normal”. Today, Twitch, YouTube and Facebook combined are racking up billions and billions of live stream views. As a result, other social platforms including YouTube, Twitter and Facebook began taking gaming much more seriously. Needless to say this niche racked up popularity very quickly. Esports and gaming have consistently been the most popular forms of live stream content consumed. When streaming live, viewers are able to interact and become a part of the action. The platform was one of few that offered exclusively real time content. Twitch got its early start in live gaming. In 2016, the live video streaming market was worth $30 billion, and is expected to be worth nearly $185 billion by 2027. This historical event was a primary moment furthering the all-ready increasing popularity of live stream events. When Felix jumped from 128,000 feet in space, 8 million people tuned in to watch. Maybe you remember watching Felix Baumgartner jumping from a helium balloon. In 2012, YouTube collaborated with RedBull to display the largest livestream to date. This keeps them ahead of their competitors, but they weren't the first to do so. Let’s take a closer look at 4 reasons Twitch grew from a humble San Francisco startup in 2011, to live stream leader owning 67.6% of the market share in 2021. Cream will always rise to the top but how fast? The growth and velocity Twitch has established in only 10 years make the company a great case study for entrepreneurs, marketers and startups looking to expand their customer base. Fast forward to 2020, Twitch is averaging 30 million average daily visitors consuming a staggering 1 trillion minutes of live streams. After becoming a subsidiary of Amazon, the platform grew to 140 million MAU. In August of 2014 Amazon acquired the live streaming platform for $970 million. With growth sky-rocketing, Twitch quickly gained the attention of marketplace giant Amazon. Twitch reached 3.2 million monthly active users (MAU) in only a year. Twitch is actually a spin-off of Justin’s original live streaming platform,. ![]() ![]() Used by heavy-hitting content creators globally, Twitch focuses on live game streaming, “in real life” streams, and music broadcasts. Founded in 2011 by Justin Kan, Twitch has become a world-leader in online streaming and esports.
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